Inspired by strong women

The meaning of Tawes

Tawes (pronounced tah-wes) is an Amazigh name that represents the rich culture and heritage of Algeria. In Amazigh, it signifies "freedom," beautifully symbolized by the peacock—a powerful and stunning bird. Embrace the strength and beauty of Algerian identity with Tawes.

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What inspires us?

At Tawes, we celebrate the unstoppable spirit of Algerian women. Our athletic wear blends tradition with modern performance, empowering you to conquer every challenge with grace and strength.

Join us in honoring the strength within. Whether you’re hitting the gym, running the trails, or embracing the everyday hustle, Tawes is designed to support you every step of the way. Wear your strength proudly—embrace the power of Tawes.

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The women of Algeria

Algerian women are the backbone of their families and communities. Their unwavering faith and dedication inspire us every day. Our athletic wear is designed to empower women around the world, and each of our pieces reflects the beauty and power that Algerian women embody. With Tawes, you can embrace your power, honor your faith, and move with confidence. Celebrate your journey and wear your strength with pride.

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